Meet the designer

Behind the sceans- Amie Parsons Photography-9234

Kelly left Winterton Comprehensive School in 2007 and went on to study Art, Business Studies, English and Textiles A levels at John Leggott Collage. She moved to Sheffield in 2009 to study Fashion Design for four years on a Masters course.

Whilst at university Kelly developed her area of specialism in womenswear and bridal design. During the four years on the MDes Fashion Design course she has established a strong design philosophy of producing skilled pieces using traditional construction techniques mixed with innovative fabrics and contemporary silhouettes.

Alongside her degree work she worked at Tickled Pink Bridal and also took on commissions producing bridesmaid and wedding dresses. In her fourth year Kelly was selected as one of twelve finalists in The Best Student Designer of the Year as part of the 2013 National Bridal Buyer Awards judged by Bridalwear designer Ian Stuart. Her dress was exhibited at the British Bridal Exhibition in Harrogate and was on the catwalk during the award ceremony.

Kelly’s graduate collection ‘Forging Heritage’ aims to highlight the decline of craftsmanship whilst informing a modern young bride to be sustainable and preserve cultural wedding traditions. Studying in Sheffield increased her awareness of craftsmanship and local heritage which became an inherent part of Kelly’s work as a designer.

Upon completion of her degree in May Kelly was awarded a 1st Class Honours and selected to open the university’s fashion show. She was awarded the runner up prize in Brightest Spark 2013 judged by Panache Lingerie. After leaving University in June Kelly went to work for Sheffield based designer, Nabil Nayal for two months helping to design and produce his Spring/ Summer 2014 Collection. Alongside this she began to build her own label and launch her own business. In September 2013 Kelly helped organise a charity fashion show in aid of Leukaemia and Lymphoma research. She showcased her university work and graduate collection, Forging Heritage and in the process the event raised £872.57.

Kelly offers a unique service allowing each client to be part of the design process creating a one-off bespoke gown that is made to measure. Kelly works with each bride from start to finish ensuring your specifications are met. Working with every bride individually Kelly ensures the dress they have always wanted is created and made to the highest standard.